Webinar: How TransUnion Approaches Employee Advocacy

 

When your company has over 5,000 employees, like TransUnion, making sure they represent your brand accurately on social media can seem like a bit of a challenge.

As with any enterprise initiative, many stakeholders need to be involved and a variety of questions arise as you start empower your employees to become more active on social.

  • What group do we start with?

  • Who will we expand this to next?

  • What content do we provide them with?

In this webinar, Kristen O’Neill, Corporate Social Media Manager for TransUnion details how she addressed these questions, launched a successful employee advocacy program and shares her plans to expand it.

In this webinar you'll learn:

  • How to identify who to recruit

  • Methods for scaling the onboarding process

  • Deciding when and how to expand the program

  • Reporting on metrics beyond impressions and clicks

 
Kristen Webinar

Kristen O'Neill

Corporate Social Media Manager

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Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to TransUnion, she was at a healthcare technology company where she led digital marketing including the launch and management of their marketing automation tool.

Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.