Webinar: How TransUnion Approaches Employee Advocacy


When your company has over 5,000 employees, like TransUnion, making sure they represent your brand accurately on social media can seem like a bit of a challenge.

As with any enterprise initiative, many stakeholders need to be involved and a variety of questions arise as you start empower your employees to become more active on social.

  • What group do we start with?

  • Who will we expand this to next?

  • What content do we provide them with?

In this webinar, Kristen O’Neill, Corporate Social Media Manager for TransUnion details how she addressed these questions, launched a successful employee advocacy program and shares her plans to expand it.

In this webinar you'll learn:

  • How to identify who to recruit

  • Methods for scaling the onboarding process

  • Deciding when and how to expand the program

  • Reporting on metrics beyond impressions and clicks

Kristen Webinar

Kristen O'Neill

Corporate Social Media Manager



Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to TransUnion, she was at a healthcare technology company where she led digital marketing including the launch and management of their marketing automation tool.

Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.