One of the most popular sessions at AMPlify 2016, In this session Jason Burrows shares his first-hand story of the impact social amplification can have on an organizations marketing success.
Working with a large blue chip company, he began to monitor staff social shares vs corporate accounts and quickly realized the employees were outperforming the company on social media. A full blown social advocacy program was soon launched to cover 6 languages across 12 different Gaggles and the results are truly amazing.
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Presenter: Jason Burrows
Chief Creative Thinker