When the right content and messages are matched by a powerful engagement strategy, magical things occur. The problem is that it's often easier said than done.
If you're already creating the content, how can you know if you've got the right engagement strategy? The first step is to review your strategy with The Top of The Funnel Engagement Scorecard.
When employees, channel partners and even customers are engaged and your message is aligned, your message is amplified and becomes a force multiplier driving greater lead generation. Just 60 employees can increase your reach by more than 1,000%.
Download the Top of the Funnel Engagement Scorecard and see how well your efforts are performing.
Kristen O'NeillCorporate Social Media Manager
Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to
Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.