We all know our greatest brand ambassadors are our employees but how do you engage them so that they are willing to spread the word?
Great communications means a great employee experience and a great experience means engaged employees! Let’s chat about how you can utilize internal communications to drive your employee value proposition, build culture and transform employees into brand ambassadors.
In this session you'll learn:
- An Employee Advocacy and Engagement consulting framework and how communications fits into the 'bigger picture' to align with organization strategy
- Understanding the critical need for cross-functional partnerships across your organization (HR, Marketing, Public Affairs & Business Leaders)
- Tactics on how to mine and create employee stories through internal engagement campaigns and leverage the outcome to inspire authentic brand building content
- How to empower employees to be brand ambassadors