How Employee Advocacy Can Help You Stand Out From The Crowd

Marketing your brand can be a tough task when competing against larger businesses with bigger marketing budgets, so small to medium-sized businesses (SMBs) need to find an edge.

In this eBook, we describe the many different ways employee advocacy is that edge SMBs need in order to maximize their marketing efforts. SMBs with a successful employee advocacy program are not at a disadvantage to their larger competitors for having a smaller marketing staff. They maximize their marketing potential by expanding their reach through their own employees in order to bring in more quality leads without spending money on advertising.

What you'll learn:

• How employee advocacy maximizes the marketing potential of SMBs.     

• How employee advocacy leads to people feeling more connected to their organization by better understanding its mission and feeling more involved with their company.

• How changes to social media algorithms, such as Facebook, make it increasingly harder for brands to get noticed, but employee advocacy is a perfect workaround solution