Free eBook: Know the Impact of Social Media

Your guide to business goal setting, social media action, and result tracking

In a world where nearly three-fourths of the western world are engaged in social media of some type, it makes the most sense to utilize social media for marketing endeavors. As you sit down to plan how to harness the power of Social media for your business enhancement, remember to include these three elements within the process framework: goals, action, and tracking. 

To ascertain the success of your social media action, you need to address tracking social media activity at four levels: awareness, engagement, conversion, and advocacy. What you specifically track will depend greatly on the goals you set prior to developing your plan.

Download Know the Impact of Social Media eBook to:  

  • Find metrics that provide you with the data that works for you and your company and review them periodically to make sure they continue to meet your needs
  •  Align your social strategy to not only match the goals you have set for your company and the campaign, but also match your company’s values, mission, and needs
  • Learn why many social media campaigns struggle to achieve success without goals, action, and tracking 
Kristen Webinar

Kristen O'Neill

Corporate Social Media Manager



Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to TransUnion, she was at a healthcare technology company where she led digital marketing including the launch and management of their marketing automation tool.

Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.


Download My eBook