Your guide to business goal setting, social media action, and result tracking
In a world where nearly three-fourths of the western world are engaged in social media of some type, it makes the most sense to utilize social media for marketing endeavors. As you sit down to plan how to harness the power of Social media for your business enhancement, remember to include these three elements within the process framework: goals, action, and tracking.
To ascertain the success of your social media action, you need to address tracking social media activity at four levels: awareness, engagement, conversion, and advocacy. What you specifically track will depend greatly on the goals you set prior to developing your plan.
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Kristen O'NeillCorporate Social Media Manager
Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to
Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.