Social Media Globetrotting: A Guide For Taking Your Social Media Campaigns Global

Jumpstart your global social media strategy today!

A lot of planning goes into implementing a successful social media campaign for Enterprise sized companies. Factors such as type of message, tone of message, and target audience for the message are highly scrutinized over. And this for a campaign centered in just one local region of the United States.

When taking your social media efforts globally, the social media advocacy might in fact employ the same strategies utilized in a local campaign, only on a grander scale and with recognition of some possible but necessary variation considerations.

Download the Social Media Globetrottying: A Guide For Taking Your Social Media Campaigns Global eBook to: 

  • Learn how to build strategies to navigate the social media platforms across the virtual globe – with real world implications and examples.
  • Answer executives questions about major obsticles you will need to take into consideration when taking your social strategy global, such as geographic platform specifics, language variations, cultural dynamics, and legal issues.
  • Receive an 11 step guide for starting your international social media strategy.


Kristen Webinar

Kristen O'Neill

Corporate Social Media Manager



Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to TransUnion, she was at a healthcare technology company where she led digital marketing including the launch and management of their marketing automation tool.

Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.


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