Before you begin to craft an employee advocacy program, it’s important to have a fully defined concept of what an employee advocate actually is, what they do, and their potential as marketers. These answers will in turn help you answer the question, ‘Why do you need them?’
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Kristen O'NeillCorporate Social Media Manager
Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to
Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.