Employee Advocacy: What's in it for My Department?

Content marketing is no longer the new kid on the block. More and more CEOs are wondering when the inbound marketing methodologies will start showing an increase in awareness, leads, and most importantly revenue for their business. Marketing departments are being stretched to the limit and they are beginning to seek help from other teams in the organization to show results of their content marketing investments. 

The benefits of employee advocacy and content amplification for marketing and sales are well known but what about the rest of your company. How can HR benefit? What about customer success and service?

Download the Employee Advocacy: What's in it for My Department eBook to:

  • Learn how the departments outside of marketing and sales can benefit from content amplification.
  • Get exclusive access to case studies, and checklists to learn how to get started in building an employee advocacy program for your company.
Kristen Webinar

Kristen O'Neill

Corporate Social Media Manager



Kristen O’Neill leads social media for the B2B side of TransUnion including employee advocacy, global governance, and employee training programs. Prior to TransUnion, she was at a healthcare technology company where she led digital marketing including the launch and management of their marketing automation tool.

Before moving to in-house marketing departments, Kristen spent nearly ten years at a Chicago agency where she worked on a variety of programs for some of the largest U.S. brands. Kristen has extensive experience in the financial services, healthcare, and insurance industries.


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