Content marketing is no longer the new kid on the block. More and more CEOs are wondering when the inbound marketing methodologies will start showing an increase in awareness, leads, and most importantly revenue for their business. Marketing departments are being stretched to the limit and they are beginning to seek help from other teams in the organization to show results of their content marketing investments.
The benefits of employee advocacy and content amplification for marketing and sales are well known but what about the rest of your company. How can HR benefit? What about customer success and service?
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