53% of marketers say distribution is their top need for content marketing!
Merely creating new marketing content is not enough, but you have to choose the best distribution channels (a mix of) to get your content seen. Some people say they can promote their content over social media for free, and others suggest spending 20-30% of their budget on the distribution of their content (using employee advocacy programs, social promotions, social ads, ppc, partner sponsorships, etc). What is the right amount of your budget (marketing) that should be allocated to getting your content seen?
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